The StrategyStreet Process

We explain this concept in:

Board of Directors

Question 4: What value improvements must the comapny make to reduce its shortcomings versus competition?

Basic Strategy Guide

Step 3: Understand the size and purpose of multiple roles in customer relationships
Step 13: Determine the reasons for the Company's Negative Volatility with Core customers
Step 14: Determine the reasons for the Company's "Hidden" Negative Volatility
Step 15: Evaluate the Company's success in penetrating each Price Point in the market

Advanced Site

Diagnose Products and Services: Customer Decisions on Benefits

* Diagnose Products and Services: Role Requirements

* Diagnose Products and Services: Reasons for Negative Volatility

* Diagnose Products and Services: Hidden Negative Volatility

* Diagnose Products and Services: Reasons for Positive Volatility