Identify Customer Costs

Identify the customer cost system where innovation helps:

• Type of customer: Will the product innovation help this customer?

• Physical costs and savings: Does the product innovation save enough cost?

• Price Points: Can you innovate by creating a new product price point?

• Low-end competition: How does your product innovation counter low-end competition?

• Audio Tip: Identifying Customer Costs for Product Innovation

See:

Steps 13 - 16 in the Basic Strategy Guide

or

Diagnose/Products and Services on the Navigation Bar

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