Segmenting Customers By Their Importance
SEGMENT CUSTOMERS
By the importance of the market segment:
- Size of customer relationship: Does the customer segment buy enough to matter?
- Segment volatility: Can you capture and retain the customer market share in motion?
- Segment profitability: Does the customer sgment cover your costs?
See:
Steps 1 - 11 in the Basic Strategy Guide
or
Diagnose/Segments on the Navigation Bar
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