Customer Segmentation Problems
Problems calling for better customer segmentation:
- Loss of market share
- Unrelenting demands for discounts
- High turnover in some customer segments
- Minor relationships in the industry's best segments
- Low margins in many customer relationships
- Customers bringing on additional suppliers
- Slow sales growth among Company's key customer segments
- Unproductive sales calls in some segments
<Return to Improve Ability to Segment Customers

