Process or Procedure: A Specific Process Apart from the Comapny or Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
b. A process or procedure: a specific process apart from the company or product

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5521	2004	A certified premium luxury sedan commands an average premium of $2,792 over an uncertified dealer-sold used car while a certified luxury SUV costs $2,401 more than its counterpart. The lowest premium is $623 for a certified standard compact sedan.
2	7372	2004	RealNetworks is starting another online music service with an Internet song store integrated into the latest version of its widely used RealPlayer online video and audio program. The new Real Music Store will sell songs for 99 cents each or albums for $9.99. It will try to compete in an increasingly crowded field now led by Apple's iTunes Music Store. But like iTunes, the Real Music Store also encodes songs in a format based on the AAC format. That enables the new RealPlayer 10 to play back songs downloaded from other online stores.
3	6141	2001	American Express started issuing credit cards in the U.S. in 1993 and created the international Blue Card in 1997. The new U.S. version blue Card came out in 1999 and it has a microchip and secure online purchasing and transfer options.