Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
a. Reduce steps the customer must use with the product
Target your products on markets with limited competition from the leading industry competitors
| No. | SIC | Year | Note |
| 1 | 3011 | 1993 | TBC keeps its marketing budget low by only competing in the replacement tire market. In the replacement tire market, brand name recognition isn't very important and margins are bigger. |
| 2 | 3713 | 1997 | Terex targets equipment rental firms and other customers that don't want or can't afford all the bells and whistles on equipment made by larger rivals like Caterpillar and Hanson. This strategy, coupled with the purchase of PPM Cranes in 1995 has lifted Terex's market share of the crane market to 35% from 9% in 1993. |
| 3 | 7374 | 2000 | CompuCredit sticks to the underserved groups in the credit card industry. |
| 4 | 7374 | 2005 | Euronet stands out for its willingness to invest in newer markets early. It operates payment networks in about 65 countries. |
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