Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product
Bring products closer to the customer
Bring current products closer to new customers
Cover a broader geographic market with current products
| No. | Year | SIC | Note |
| 1 | 2001 | 4724 | Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells Net only air fares not available elsewhere. |
| 2 | 2001 | 7841 | Movie Gallery is a video rental store chain that is still profitable. It purchased Video Update (based in Minn.), a company with $220 million in revenue in 2000. Video Update has 350 stores in the U.S. and Canada. |
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