Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time

Add products customers use in similar facilities or on the same shopping trip

No.	Year	SIC	Note
1	2003	5000	A variety of mass merchandisers such as Costco and cost-focused category killers such as Home Depot's Expo design Center have played an important role in the new luxury's spread. Costco stocks the largest selection of premium wine and sells more of it than any other retailer. it offers the best products at the lowest prices.
2	1998	5331	Scope is another factor that leads to the success of the hypermarkets. The range of product categories stocked by a store generated store traffic and cross shopping.
3	2001	5331	Fred's gets a lift from the pharmacies housed in 200 of its 357 stores. The company has one of the biggest pharmacy operations in the South-east. Though they're small, at around 800 square feet, the pharmacies account for about a third of Fred's total sales.
4	1985	5411	In response to lower prices from Cub Foods, Kroger began enlarging stores and adding in some restaurants, service meat counters, pharmacies and liquor stores. Kroger stores also stayed open 24 hours a day.
5	1999	5411	When Loblaw opened its latest 80,000-square-foot grocery superstore in Toronto, it came complete with a 7,000-square-foot GoodLife Fitness Club. Ancillary services such as this largely account for Loblaw's unusual market dominance.
6	2002	5411	7-Eleven, which currently has traditional cash machines in some 5,300 stores across the country, is going after consumers who don't have credit cards or bank accounts. The convenience-store chain is currently testing a new machine that will cash checks and transfer money, and later possibly allow consumers to order event tickets, scan the weather or lottery results, get travel directions, or shop online.
7	2003	5499	The convenience store industry has 125,000 stores in the industry and annual sales of $283 billion. Fuel, tobacco, and beverages are the main three product lines in the industry. However a new line of electronic-based financial services is taking over. 7-Elevens now feature interactive self-service kiosks with ATMs, check-cashing, money-order, money-transfer, and bill-paying capabilities.
8	2002	6531	Auction portals like eBay.com are now providing home listings, often without commissions.
9	2003	7374	For all Ebay's growth, it has just 0.6% of the $363 billion used car market, selling 300,000 of an estimated 42 million used cars in 2002. But those listings are especially lucrative for Ebay.
10	2001	8062	LifePoint has added obstetrics divisions as well as expanded operating rooms and installed Magnetic Resonance imaging machines. Its new strategy is to focus on retaining customers.
11	2002	8062	Health Management bought Lehigh Regional in Florida earlier in 2002 and has already spent $3 million on a CT scanner and a dual-head nuclear medicine camera.

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