Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

Add products used or purchased concurrently with the main product

No.	SIC	Year	Note
1	1521	2001	Centex started providing home loans and title services in 1985, thus pulling in customers sick of the hassle of home buying. With so many two-income families, anything you can do to reduce the difficulty of buying a house and home ownership is beneficial.
2	3571	2000	Netpliance sells the I-Opener a non PC net access device for the desktop for as low as $99. Its sells the hardware at a loss because it bundles Internet access into the package for $21.95 per month.
3	3577	2004	The MFP in the new Laserjet 4345mfp's name stands for "multifunction printer," the industry's label for devices that combine the functions of printers, scanners, fax machines and copiers. Long popular with home users, low-cost MFPs have moved up into the small and midsize business market as they've gotten faster and sturdier, nipping at the heels of high-end office copiers. The 4345 prints at 45 pages per minute and features HP's Web-Jetadmin software to manage the devices over a network. With HP's printer technology at its core, the company can price the device at $2,599, just one-third the cost of similar machines. And that excludes the costly service contracts of those high-end machines.
4	3577	2001	Once a type of software that focused on basic financial planning and production scheduling, ERP encompasses almost every part of a company's operations, including many online business applications.
5	3579	2003	Dell Computer is slated to make its long-awaited debut in the printer business Tuesday. The PC maker will unveil four printers and its plan to get people to buy replacement ink and toner cartridges online directly from Dell.
6	4512	2004	As the economy improves, the air freight industry will see increased growth. The industry is focusing on providing total solutions to customers. FedEx purchased Kinko's and launched packing services. It has also opened new service centers. UPS will acquire Menlo Worldwide Forwarding, a provider of a full suite of heavy air freight forwarding services, ocean services and trade management.
7	5812	1988	McDonald's began test-marketing the U-Card, embossed w/ photos of fries & burgers and available in denominations of $8, $24 or $40. Baskin-Robbins and Coke have similar cards.
8	5812	1986	Taco Bell adding a drive-through window to save time for customers in a hurry.
9	6029	2001	Car companies, retailers and even universities are seeking to leverage their brand names and customer lists by setting up their own internet banks, mostly from scratch. They are selling credit cards, loans and traditional accounts. BMW rationalizes the move as giving the company a cheaper way to raise capital for its credit business. It has access to depositor funds and can borrow from other banks at low rates. The banks can escape some regulation and charge higher interest rates. The banks rely on their captive customer base with built-in brand loyalty, lower start-up costs and maintenance costs.

<< Return to Use Steps