CHOICE 1: RAISE PRICE, REDUCE CURRENT PERFORMANCE AND COST
CHOICE 2: Isolate the segments who must pay the price increase
For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.
- All Segments
- Customer segments who are captive to the company due to a unique Performance benefit
- Segments of customers where competitors cannot counter the company’s change in Value
- Segments of customers where competitors are likely to be unwilling to counter the company’s change in Value
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