Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / DISTRIBUTION BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 5995 | 1989 | Many big eyewear chains have introduced one-hour service, have cut-rate prices and "two-for-one" promotions. Many of the chains now also have in-store optometrists, or arrangements w/ doctors next door. |
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