Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 7011 | 2006 | Why do cheap and midprice hotels often provide wireless free while expensive hotels charge for it? Midprice hotels are usually in newer buildings which can be easily set up for wireless while more expensive hotels in older buildings have to raise the capital. Business travelers, the main consumers of Wi-Fi, usually stay in midprice hotels so operators can justify the cost with room sales. |
| 2 | 7375 | 2004 | AOL's biggest competitors are not disclosing plans to match the offering of free virus software. Microsoft's MSN includes antiviral protection in a $9.50 a month service that also includes pop-up advertising blocks and parental controls. Earth Link Inc., sells Symantec Corp.'s antivirus software to its subscribers for $3.95 a month. |
| 3 | 7999 | 2008 | As the recession begins taking a toll on the ski industry, resort operators are offering a flurry of discounts they hope will draw more visitors. Colorado's Aspen/Snowmass ski area announced a deal last week that allows children to fly free on Frontier Airlines and get free lift tickets if accompanied by a paying adult. |
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