Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 7832 | 1997 | A movie theater chain issues a card valid for one month. The customer pays most for the first visit during the month … less for the second … still less for the third. Chain's profits up 40%. |
| 2 | 7841 | 1998 | Warner is shipping 20% more copies free to video retailers who order hefty minimum quantities. |
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