Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 3711 1993 Volkswagen offers a new low monthly lease rate on its new 1993 Golf GL and Jetta. Offer is only for CA residents.
2 3711 2000 To clear the Excursion backlog, Ford has quietly begun offering cut-rate leases, discounted option packages, and other incentives in certain regions of the county.
3 3711 2005 The new leasing trend in the auto industry is a better option for customers who buy a new car every two or three years. Manufacturers are not offering the leasing deals across the board, instead they are focusing them specifically on certain parts of the country and on specific vehicles.

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