Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 3571 | 1987 | Amdahl then revamped its testing and quality controls, creating a reliable computer with performance specifications increased 10% after the machine was first shipped. For the same money, the Amdahl machine runs about 40% faster than IBM's comparable machine runs about 40% faster than IBM's comparable machine. |
| 2 | 7372 | 1998 | Corel sells office suites for about half the price of Microsoft, and allows free copies for people who take work home. |
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