Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO ORDER THROUGH LESS-EXPENSIVE CHANNELS
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 6021 | 1997 | At PNC Bank Corp., customers who bank electronically (through ATMs, phones, and PCs) can bank free with a $500 minimum deposit. Using a teller costs $2 per transaction. |
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