Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES

CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY

No. SIC Year Notes
1 6321 2006 South African insurer Discover Health offers discounts on travel and entertainment to members who take part in its Vitality program. Gym memberships are free after a one-time sign-up fee for people who go at least 24 times a year. Each visit translates into 150 points while a full checkup can result in thousands of points.
2 6321 2006 Humana is attracting seniors to its Medicare programs with promotions through Wal-Mart Stores. Humana offers free canvas tote bags to customers willing to talk to a sales agent.

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