Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Knowledge: Add knowledge
Relative benefits: Help customers understand the unique benefits of your product
B. Establish reputation for brand.
Get professional or third party endorsement
|1||1992||5000||Bean carries relatively few styles and introduces new products slowly. L.L. Bean spends only 18% as much as its competitors on advertising.|
|2||2002||5942||Web radio isn't the only online option. Amazon.com Inc., for instance, recommends artists based on customer ratings of various CDs.|
|3||1993||7319||More and more commercials are promoting consumer loyalty by spotlighting testimonials from dedicated customers.|
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