Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Knowledge: Add knowledge

Relative benefits: Help customers understand the unique benefits of your product

B. Establish reputation for brand.

Get professional or third party endorsement


No. Year SIC Note
1 1992 5000 Bean carries relatively few styles and introduces new products slowly. L.L. Bean spends only 18% as much as its competitors on advertising.
2 2002 5942 Web radio isn't the only online option. Inc., for instance, recommends artists based on customer ratings of various CDs.
3 1993 7319 More and more commercials are promoting consumer loyalty by spotlighting testimonials from dedicated customers.

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