Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Bring product closer to the customer
Increase number of channels used to serve current customers

Increase service channels serving current customers

No. Year SIC Note
1 1994 6141 MBNA America offering its platinum card with credit lines up to $100,000. Available credit line can be accessed by card and by credit card cash advance checks, as well as through ATMs.

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