Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
Resources: Reduce resources required for the use of the product
Time: Reduce the time the customer must spend with the product
C. Help customers obtain and use related products.
Warnings and advice
|1||1991||5734||In wake of superstore entrants, small retailer First Step decided to concentrate on providing high-quality service to corporate clients while essentially writing off individual customers.|
|2||1999||6211||Web-only companies have to expand their product offerings and match the robust service that offline firms have long used to their advantage.|
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