Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Resources: Reduce resources required for the use of the product
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself
Purchase costs used with the product itself
Reduce need for third party assistance used with the product
|1||1983||5000||Fizzazz apparel stores has begun 24-hour service via electronic terminals at its stores. "It smiles all the time, it says good morning, it has almost perfect knowledge of the inventory."|
|2||1995||6031||Those who used buyer brokers saved an average of 9% off the asking price, vs. 3% for all home buyers. Also, buyer brokers check into property values & school systems.|
|3||2000||6211||One way online investors can cut costs is by trading through a direct-access system. A direct-access system lets you trade directly with another investor, skirting the broker and trading desk.|
|4||2001||6411||eHealthInsurance Services makes it far easier for individuals and small businesses to compare a variety of health plans and to chose one that suits them best.|
|5||2003||8111||We the People do-it-your-self legal business. The law establishment in attack mode against document companies like We the People. These firms don't offer legal advice but instead they take information from customers and fill out legal forms on their behalf.|
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