Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Increase number of channels used to serve current customers

Increase sales channels serving current customers

No. Year SIC Note
1 1999 5661 Other shoe sellers are taking heed. Seattle-based retailer Nordstrom Inc. recently said it will sell shoes via the Web. Nordstrom says it will pump $10 million into, offering 20 million pairs. Nordstrom currently lists 200,000 pairs of shoes on its Web site
2 1994 5812 Triarc, parent of Arby's, to acquire Long John Silver's chain. Triarc says it also plans to convert hundreds of restaurants to "dual-branded" stores with 2 different menus, one offering Arby's and the other Long John Silver's seafood.
3 2001 5942 For independents that sell new books, internet sales are growing thanks to places like was launched in response to and to provide an online alternative for independent bookstores.
4 2004 5942 Barnes & Noble hopes to compete with online superstore Amazon by growing online sales while maintaining a strong retailer environment.
5 1995 5961 CUC previously tried home shopping by television and in-store electronic kiosks featuring pictures of items that could be electronically ordered. An 800-number telephone shopping service was more successful.

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