Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Simplify installation or set up

No. Year SIC Note
1 2002 5521 America's Car-Mart Inc. is a used car chain that thrived for 18 years before being bought in 1999 by Crown Group, a holding company. Recently, Crown Group sold all its other investments and officially changed its name to Car-Mart. The company has a "buy here/pay here" finance policy. If customers have bad credit, they can use the company's own payment plan. The usual Car-Mart customers have incomes in the $20,000 range, and the average price of the cars the company sells is $6,200.
2 1996 6141 In the past, students seeking credit cards had to complete complex applications & get approval from their parents. Citibank offered a simple application–just submit a copy of their college ID card.
3 2005 6211 TD Waterhouse Group plans to unveil a new online-trading platform for active traders that will feature customized layouts of tools.

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