Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Warnings and advice

No. Year SIC Note
1 2001 5231 Siperstein's is a paint and wallpaper retailer that has 23-stores in New Jersey. By focusing on customer service, the company has been able to survive competition from giants like Home Depot Inc.
2 2000 5399 With product selection, customers value a broad choice of product categories, not endless amounts of products within a category. Research indicates many big retailers are now being penalized for carrying too many different brands of the same product.
3 1993 5999 Marsh Supermarkets found that people heavily shopped the periphery of the store, but not the core dry-goods section.
4 1988 7319 Ad agencies have been snapping up various firms to try to provide one-stop advertising shopping. Many clients remain unconvinced.

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