Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Resources: Reduce resources required for the use of the product

Time: Reduce the time the customer must spend with the product

Customize the product functions for the customer's use

No. Year SIC Note
1 2000 7832 Century Theaters, which operates 700 screens, plans to grow by 200 during the next two years. It recently opened an 18-plex in the Chicago suburb of Evanston. Six of the screens are segregated into a prototype called Century CineArts. The theater-within-a-theater will show arts and independent films and feature a bistro in the lobby.

<< Return to Use Steps