Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product

B. Project an image of the or capabilities of the firm

Innovation leader

No. Year SIC Note
1 2001 3100 In 1996, Coach began to remake itself into a hipper fashion brand, selling a multitude of bags, clothes, jewelry, and accessories and revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.
2 1990 3575 Next year, Apple will launch a high-end Macintosh, a new laptop, and a rewrite of the Mac's basic software–all intended to win back Apple's technological lead.
3 2005 4800 Video is the latest feature that search companies will be using to attract more consumers and beat rivals in the internet industry. All of these kinds of services are important to search companies because it adds to their portfolio of media.
4 2004 5331 Target has long teamed up with high-end designers to create lower priced lines for its stores. The store has also had great success turning completely unknown brands into hits.
5 2003 5600 Abercrombie has updated the brand's look with low-rise jeans and tees and expanded the business with 113 Hollister Co. surf inspired stores.

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