Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

2.
Associate the company or the product with an image to increase customer pleasure in using the product

B. Project an image of the or capabilities of the firm

Innovation leader

No.	Year	SIC	Note
1	2001	3100	In 1996, Coach began to remake itself into a hipper fashion brand, selling a multitude of bags, clothes, jewelry, and accessories and revamped 80 of its 121 dark, dull retail outlets with sleek white showcases.
2	1990	3575	Next year, Apple will launch a high-end Macintosh, a new laptop, and a rewrite of the Mac's basic software–all intended to win back Apple's technological lead.
3	2005	4800	Video is the latest feature that search companies will be using to attract more consumers and beat rivals in the internet industry. All of these kinds of services are important to search companies because it adds to their portfolio of media.
4	2004	5331	Target has long teamed up with high-end designers to create lower priced lines for its stores. The store has also had great success turning completely unknown brands into hits.
5	2003	5600	Abercrombie has updated the brand's look with low-rise jeans and tees and expanded the business with 113 Hollister Co. surf inspired stores.

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