Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Associate the company or the product with an image to increase customer pleasure in using the product


Suggest personal characteristics of the user of the product

No. Year SIC Note
1 2004 2300 As a brand, Louis Vuitton is very disciplined. While they opened 18 new stores in 2003, they maintain control, while others may have found new outlets, sources of distribution and price points while sacrificing quality.
2 2001 2330 Since Gucci bought Yves Saint Laurent, it has cut down drastically on YSL's licensing and begun focusing on marketing, real estate, and brand-only stores.
3 2001 3100 The Coach logo is a status symbol. Coach stores have never put their handbags on sale. And the handbags avoid extraneous details or accoutrements. Coach Corp.'s bestselling line is a Signature collection, which is covered in the "C" logo.
4 2003 5699 Quicksilver specializes in clothing that represents the extreme sport lifestyle with brands like Quicksilver, Roxy, Raisins, Radio Fiji, Gotcha, and Hawk. "More people are interested in the surf aesthetic and what the surf fashion represents."
5 2003 5735 Apple has come up with iTunes which sold 1 million songs it its first week online. It offers 200,000 songs for 99 cents apiece.
6 2000 6141 Many credit card players are pursuing wealthy customers. American Express is offering the Centurion charge card – which must be paid off monthly – to holders of its high-end Platinum card. The jet-black Centurion, offered by invitation only, carries a whopping $1,000 annual fee. That gets you upgrades on the Concorde and a personal counselor for travel needs. And you get special privileges at Neiman Marcus and Saks Fifth Avenue, with such amenities as private shopping hours.
7 2000 7011 For the last 4 years, Joie de Vivre has specialized in creating boutique hotels, each one targeted at a specific type of traveler.

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