Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

Experience: Enhance the experience the customer has with the product

Entertain the customer while waiting for or using the product

C. Add entertainment as addition to the main product

Movies, TV or radio

No. Year SIC Note
1 1990 5411 13 U.S. grocery stores are using Checkout Channel, a satellite-TV project where TV monitors show brief news segments and ads for products. It's the first in-store TV advertising that also features news.
2 2002 5712 Jordan's Furniture Stores revolutionized "shoppertainment," their formula for using entertainment, free snacks, and other attractions to attract shoppers and stimulate spending in their stores. Its four stores are among the most productive in retail, averaging $950 in sales per square foot versus the furniture sector's median of $254. In August 2002, the store made history by becoming the first retailer to include a giant-screen Imax theater with 3-D technology, which surpasses even some museums and other traditional Imax venues.
3 2001 6021 Wells Fargo has added Starbucks and televisions at some locations.
4 1987 7319 POP Radio produces FM-style programming with customized advertising for food & drugstore chains.
5 1995 7319 Cafe USA is a new place-based network for large shopping malls that will present fashion features, movie trailers, segments from "Sesame Street" and, of course, commercials.

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