Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Knowledge: Add knowledge

Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand

Draw on reputation of exiting products
Suggest new uses for existing product

Use in new price segments

No. Year SIC Note
1 2003 0 The relevance of a corporate brand is determined by the business strategy. When it changes, the corporate brand itself needs to be altered. UPS expanded from being perceived as a U.S. based company to a global provider of distribution, logistics, and financial services. IBM has evolved from being an "e-business" company to "on demand" a concept that computer resources should be available to the user on demand and not stay idle when not being used.

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