Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Substitute lower cost benefits for higher cost benefits

Add function while reducing convenience

No. Year SIC Note
1 2000 4512 Legend Airlines is poised to start flying 56-seat jets this month between Los Angeles and Washington, offering exclusively first-class seating, gourmet meals and satellite TV, all for regular coach fare.
2 2003 4813 Netphones are improving and may be good enough to give phone companies a run for their money. Needs an analog telephone adapter connected to a network router and then to your telephone. Allows consumer to have cheap international calls.

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