Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Place current products closer to current customer's location of purchase or use
Offer current products to current customers in non-traditional purchase locations

Add products to locations customers visit

No. Year SIC Note
1 2001 2066 Cadbury is putting in chocolate vending machines in places like pubs and hospitals.
2 2002 3571 In hopes of increasing sales to consumers, Dell is installing kiosks in shopping centers in 20 U.S. cities. The kiosks will feature five computers and accessories such as printers and scanners. The machines have also been featured on QVC, the home shopping sales. The company is doing this in hopes of increasing computer sales to consumers in a market where other producers are seeing declines. Dell sells about 85% of its products to corporations, schools and government. The products are sold entirely over the internet, keeping costs low.
3 2003 3600 The Stitch systems let vending companies track sales per machine. Stitch's systems are also in trial with Kodak, to create a vending machine for instant cameras and film.
4 2004 3695 Starbucks is vying to become the first national retailer to offer CD-burning stations. The Hear Music media bars offer customers nearly 200,000 songs to burn onto compact discs. Big music sellers such as Virgin Megastores and Tower Records are also preparing to install these stations. Record stores account for a diminishing share of U.S. music sales, losing business to mass retailers like Best Buy and Wal-Mart. Each CD made at Starbucks will cost $8.99 for seven songs, 99 cents per extra tune. Earlier ventures by IBM and Blockbuster were unsuccessful because of the lack of cooperation from major music companies. Now, all four of the global music companies are in advanced negotiations to license their catalogs to kiosk manufacturers.
5 2002 3861 Fuji Film is putting it's digital camera photo kiosks in Wal-Mart Stores, Ritz/Wolf camera shops and hundreds of other locations including Celebrity cruise ships.
6 1987 5812 McDonald's, Wendy's and Arby's are operating at selected hotels around the country. Like hotel restaurants, offer room service and allow guests to charge food to their hotel tab.
7 1986 7200 AirVita building fitness spas in airports. Offer exercise equipment, plus saunas, massages, Jacuzzis, manicures, pedicures, private sleeping facilities.
8 2002 7299 Coinstar supermarket-based coin machines have made a deal with TAP Computer Service Inc. to use TAP's technicians to service 17 Coinstar machines in West Virginia to preserve Coinstar's manpower. If successful, the deal could be employed on a larger scale, giving Coinstar the capability to open its markets to include drugstores, mass merchants, and banks, as well as supermarkets with lower foot traffic and volume.

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