Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time

Add related products the current customers would buy

No. Year SIC Note
1 2000 3140 Timberland is hoping to build a lifestyle brand, and differentiate it from the rest of the pack. They will also add a third merchandising category, called outdoor recreation, to a lineup that now includes its Trek Travel and rugged casual categories.
2 1997 3140 Brown Group is a leading footwear retailer and wholesaler in the United States, providing a broad array of branded, licensed and private label products to men, women and children at a wide range of price points.
3 2001 3571 Dell Computer Corp. Plans to reveal that it has expanded its line of data storage products, unveiling servers that can be linked with a broad range of hardware. Dell is the sixth largest supplier of machines that store data on disks, with sales last year of about $1 billion according to market research firm International Data Corp. That's paltry compared with total Dell sales of $32 billion. But like other big computer companies, Dell is putting a fresh focus on the booming data storage market.
4 2004 3571 In order to branch out and improve profit margins, computer manufacturers are moving into new arenas including improving the hardware, looking at high-margin consumer electronics and improving service offerings. Consumer electronics are a promising choice for PC makers, offering higher margins and faster growth than the PC market. Dell, HP and Gateway are all hustling to get in on the game. Apple owes much of its success to its iPod music player.
5 2000 3651 Sony sees its Playstation 2 game console as Trojan Horse that will enter the house a video game player and be another way to access the internet, play movies, and download music, rivaling the PC as the hub of entertainment in the home.
6 2001 3674 And this month, AMD rolled out yet another version, the Athlon MP, and a new companion chipset, which together enable PC-makers for the first time to offer workstations and servers with two Athlon processors working in parallel.
7 2000 3674 LSI provides solutions for internet infrastructure, including server storage, networking, and peripherals markets. Relationships with networking companies such as Cisco, 3Com and Nortel and telecommunications giants such as Nokia and Ericsson will support internet infrastructure.
8 2005 3711 Despite relatively flat sales volume and declining inflation-adjusted prices for many vehicles, foreign car makers see enormous, untapped profit potential in the US. Honda just launched its first entry into the pickup truck market in a bid to take out a slice of the outsize profits. Nissan says it's strategy is to compete in every significant market segment in the US and has built a factory in Mississippi to produce large pickup and sport-utility vehicles.
9 2005 4512 Lufthansa, Delta Air Lines, Air China, and Qatar Airways have all partnered with private jet carriers in a variety of models to try and bridge the business on each end.
10 2000 4513 Airborne promised to roll out a necessary ground-delivery service to complement its existing service in the air.
11 2003 4813 Local phone companies still have the advantage because they provide 97% of the DSL going into homes. They also make customers buy local-voice calling plans along with their DSL.
12 2004 4841 Several major phone companies such as Verizon and SBC have announced multibillion-dollar projects to offer video service to their customers via fiber optic cables they intend to string directly into homes.
13 1998 7041 Intrawest Corp. is one of the companies that is leading the way for resorts to turn their acreage into revenues. Last year the company earned $121.3 million from its real estate operations . This year, Copper Mountain which is owned by Intrawest Corp. sold 108 mountainside homes in six hours for $33 million.

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