Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Resources: Reduce resources required for the use of the product

Time – Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process

Enable products to work seamlessly with other products

No. Year SIC Note
1 2002 3500 To win buyers over, HP, Dell, and Palm are cramming their gadgets with business-friendly functions such as built-in wireless connectivity.
2 2000 3571 Direct PC sellers are good at customizing software and peripherals on each computer, but they aren't always as skilled as resellers at integrating complex networking gear and servicing that equipment.
3 2000 3576 Both Foundry and Extreme relied on offering equipment for Ethernet technology. They touted their network switches as the way to expand Ethernet's advantage. Newer Internet service providers like Yipes Communications and Telseon got hooked on the idea of offering cheaper, more flexible Ethernet access. Foundry believed if it could hook up buildings to the Internet, why not hook up other parts of the Internet? So it introduced its core router. Extreme, however, stuck with its main product line and formed a partnership with Juniper to develop a core router. Extreme prospered.

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