Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Resources: Reduce resources required for the use of the product

Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce price for a comparable product

Package functions for lower cost per function used

No. SIC Year Note
1 4813 1992 Under a new CustomNet option, AT&T is offering business customers with multiple locations 10% off all calls to the area code the customer calls most frequently.

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