Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Reduce customer steps in the product process

Modify product to reduce maintenance

No. SIC Year Note
1 4011 2002 Intercontinental railroads turned the U.S. Into a unified market from coast to coast in the 1870s. The 1881 arrival of refrigerated rail cars helped create a national meatpacking industry. As demand surged, mothballed railroads came back into service, and more were built.
2 6311 2003 The company estimated it could increase the paid annualized premium for its premiere partners by 10% – 15% if it could issue all policies within three weeks of receiving the applications, offer periodic application status reports, simplify the submission process.

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