Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

Warnings and advice

No. SIC Year Note
1 6211 2002 Schwab has been having problems with 5,000 independent advisers since 2000 when the company bought US Trust Corp. The advisers are feeling threatened by Schwab's increase in private advising and see it as competition.

<<Return to Obtain Steps