Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

  1. Knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money

    2. Time – Reduce the time the customer must spend with the product


        1. Warnings and advice Examples>>

        2. Bring products closer to the customer

          1. Place current products closer to current customer's location of purchase or use Examples>>

          2. Bring current products closer to new customers Examples>>

        3. Serve current customers with new products, saving customer purchase time

          1. Add related products the current customers would buy Examples>>

          2. Add products not carried by local competition Examples>>

          3. Offer additional price points Examples>>

          4. Other Examples>>

        4. Target your products on markets with limited competition from the leading industry competitors Examples>>

        5. Reduce customer steps in the product process

          1. Complete some of customer's steps with the product Examples>>

          2. Reduce customer choices Examples>>

          3. Move information electronically Examples>>

          4. Simplify installation or set up Examples>>

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