Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Trendy:
Classy and stylish

No. SIC Year Note
1 3873 2004 Swatch transformed watches from rare purchases into more affordable items that consumers bought as fashion statements.
2 3711 2001 Jaguar says that first-time buyers are absolutely vital to the worldwide success of the $30,000-plus X-Type. The lower-priced, entry-level luxury X-Type sedan is key to attracting younger buyers to the Jaguar brand.

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