Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products

Customer knows both company and brand

No. SIC Year Note
1 7372 1997 Few companies are as diligent as Microsoft in monitoring the moves and statements of customers and competitors and responding quickly with a call or email.

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