Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
Physical conditions where product is used
|1||2300||2001||Gore-Tex found a way to make Teflon into a waterproof, breathable material. It rapidly stretches a Teflon tape, creating a membrane filled with microscopic holes. By controlling the stretch you can control the holes, making them small enough to keep out water.|
|2||3599||2002||Price is just part of the OmniVision growth story. There is also technology. The OV7640 chip, released this month boasts better color and sensitivity to low light than previous models.|
|3||3679||1988||RCA's "deluxe video tripod" has an adjustable-tension platform with "fluid effect" for smooth panning. Sony's "monopod" offers more flexibility & resembles a giant golf tee.|
|4||3711||1995||Ford Explorer, the most popular sport-utility vehicle, finally gets a 215 horsepower V-8 engine later this year. Until then, the Explorer's 160 hp V-6 made it among the least-powerful midsize sports utilities.|
|5||3715||1998||Volvo said that the new Volvo 660 will feature an optional smoke detector. Research shows that the most common type of truck fire is an electrical fire which can go undetected for a long period of time.|
|6||3829||2003||Kapro Industries, an Israeli maker of measuring tools, developed a new level using two vials filled with liquid and a bubble of air at one- and two-degree angles to help builders lay floors with small slopes, such as a bathroom. The level that emerged from this process, called TopGrade, now enjoys strong worldwide sales.|
|7||4899||2003||The industry group that spawned Wi-Fi released a new standard that may put the old one to shame. It extends the wireless range of Wi-Fi from roughly 300 feet to several miles and lets signals bounce around obstacles and penetrate walls.|
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