Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Calendar or clock time of usage
|1||4833||2003||Due to recent technology, broadcast networks are letting go of their old philosophy that the best way to draw a big audience and sell advertising is to give viewers only one chance to see a show. The networks may face pressure to change from advertisers, who last year spent $17 billion buying commercial time. Fox's foray into video-on-demand began with a test two years ago. It found that people who bought the entire subscription of the show were fans who couldn't make time for the live broadcast. Viewers are growing increasingly accustomed to controlling what they watch.|
|2||4833||2004||In news broadcasting, for years all major competitors aired their news programs at the same time and competed on their analysis of events. In 1980, CNN came on the screen with a focus on creating a quantum leap in value, not on competing with the networks. CNN replaced the networks' format with real-time news from around the world, 24 hours a day. CNN emerged as the leader in global news broadcasting.|
|3||5000||1983||Fizzazz apparel stores has begun 24-hour service via electronic terminals at its stores. "It smiles all the time, it says good morning, it has almost perfect knowledge of the inventory."|
|4||5311||1988||Sears is extending as much as $5 billion of additional credit to 10 million of its retail charge-card customers in an aggressive bid to boost holiday sales and clean out inventory.|
|5||5411||1985||In response to lower prices from Cub Foods, Kroger began enlarging stores and adding in some restaurants, service meat counters, pharmacies and liquor stores. Kroger stores also stayed open 24 hours a day.|
|6||5531||1996||AutoZone, Pep Boys, Discount Auto Parts and O'Reilly Automotive have been wooing the consumer with conveniently situated clean stores that stay open long hours 7 days per week, have helpful salesclerks and are well-stocked.|
|7||6231||2000||In response to competition, the Amex is working on a project to list a tradable version of a regular, actively managed mutual fund. It would be priced and repriced continuously instead of just at 4 p.m., like mutual funds usually are.|
|8||7375||2000||Puma technology marketed a 24 hour search and alert technology for shoppers. This technology now used on Ebay will make shopping even easier for customers.|
|9||7379||2002||RealOne streaming-media service offers a shorter and snappier version of CNN's Headline News dubbed QuickCast. ABC also offers replays of their previous broadcast of World News Tonight exclusively on RealOne, in which the viewer can pick and choose the order and selection of what he or she watches.|
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