Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product


Familiarity with company and brand, crossing all products.

No. SIC Year Note
1 5311 1990 Sears is now merchandising major national brands other than its own through Brand Central, a separate department in its stores that sells appliances and consumer electronics. Sears is merchandising name-brand children's clothes through Kids & More department.
2 5331 1998 Should the hypermarkets want to compete with category killers, they must exploit their customer traffic. Unlike specialist retailers who must always remain focused, hypermarkets can vary space allocation according to season.
3 5735 2005 Dell recently announced plans to use Microsoft's Windows Media DRM 10 software in its Dell DJ music players in March. Microsoft's digital rights management software will enable new subscription services for portable devices from companies like Napster.
4 6211 2000 Some online brokerages hope to win affluent traders for services ranging from banking to insurance. TD Waterhouse announced the launch of seven no-load stock funds.
5 7375 2003 For all EBay's growth, it has just 0.6% of the $363 billion used car market, selling 300,000 of an estimated 42 million used cars in 2002. But those listings are especially lucrative for Ebay.

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