Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose costscould decrease if the supplier:
Paid for some costs of the segment
| No. | SIC | Year | Note |
| 1 | 3571 | 2000 | Under a 5 year contract, Gateway will set up and staff Gateway sales operations inside as many as 1,000 OfficeMax stores, more than quadrupling Gateway's US retail presence. Gateway plans to set up 500-square-foot to 1,000-square-foot retail centers inside OfficeMax stores. Gateway employees will sell its PCs, Internet access, PC training and other services. The two companies also agreed to link their Web sites, allowing Gateway buyers to purchase OfficeMax supplies over the Internet. |
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