Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs:
People costs

No. SIC Year Note
1 3669 2002 Marks & Spencer, Britain's retail giant, recently purchased smart tag computerized product identifiers, which can read about 50 plastic merchandise containers at once, cutting down the average individual, manual scanning time by 83%, from 29 to five secon

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