Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
Knowledge of company and company product: Familiarity with company and brand, crossing all products:
Customer knows both the channel and producer brands
|1||4311||1999||The post office aims to be the Web's top shipper. It has a deal with Amazon.com and handles nearly two-thirds of Amazon's shipments. More merchants are signing up. The company is constantly bringing on e-tailers, as well as those who are in click and mort|
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