Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
Customer segments whose costs could decrease if the supplier:

Created an organization of segment members to save costs

No. SIC Year Note
1 3571 1987 Apple makes its software developers conform to a single set of commands which means that once an operator masters those commands, it is relatively simple to learn another Macintosh software package. IBM imposes no such rules.
2 5511 2004 Yahoo's auto sales site acts as a clearinghouse for other pricing services. It has partnerships with 15 other services, including such companies as and AutoNation.
3 7371 2002 E-marketplaces, with their potential to cut out the middleman and streamline the traditionally paperwork-intensive system of buying and selling goods, were among the most hyped of the dot-com categories.
4 7375 2002 A buying exchange for hoteliers and its Web site, – shampoos, bedding, TVs and so on-brings in 12 million a year.

<<Return to Sell Costs