Similar to Other Products from Other Companies
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Knowledge of company and company product
2. Familiarity with specific product
d. Customer segment does not know product because the product is:
1. New on the market
a. Similar to other products from other companies
|1||5712||2002||The president of the new Furniture.com, said the company will receive commissions on Web sales for its retail partners and that it will initially rely on print and broadcast promotions that mention Furniture.com for marketing.|
|2||6531||2002||In New York, New Jersey, and Connecticut, YHD Foxtons Inc., a West Long Branch, N.J., Internet-based broker that charges commission as low as 2% to sellers, is blitzing its markets with an $11.5 million advertising campaign.|
|3||4724||2001||Cheap Tickets Inc., one of the largest online sellers of airline tickets and other travel fare, will introduce a new version of its website next month. It's also aiming an ad campaign at summer travelers.|