Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SET UP CHARGES
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
No. | SIC | Year | Notes |
1 | 1521 | 2006 | As the housing market cools and interest and mortgage rates rise, contractors have found themselves with free time for the first time in years. As a result, they have been offering discounts and added services to increase sales. Services which once were available only for a fee, such as schematic drawings and detailed estimates, are now available for free. Contractors are also offering more personal service and reducing their commissions on supplies and fixtures. |
2 | 2731 | 1987 | PacBell offers to write and design a new or additional ad free of charge. |
3 | 3571 | 1995 | Cabletron is offering free network consulting to 3Com and Chipcom customers. |
4 | 4812 | 1997 | Cellular One has just begun promoting a limited-time offer of digital cellular service for $19.99 a month, 20% off its normal rate. The deal includes free activation and 500 free weekend minutes a month within the local calling area. The deal requires a one-year contract, and promotional rates are only good through Dec. 31. |
5 | 4813 | 1991 | Pacific Bell offers a Custom 800 number connection for free. Monthly and usage charges apply. |
6 | 6162 | 1994 | Lenders are offering rates in 7% range, slashing points, reducing fees. Others are reducing closing costs. |
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