Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No.	SIC	Year	Notes
1	3577	1987	Panasonic offers a free mini copier if you buy its large FP-4650.
2	4813	1991	If you activate GTE Mobilnet cellular service by January 5th, you receive free evening and weekend calls through your March bill. Offer applies to off-peak airtime only and does not include toll, long distance charges. Offer is not valid to current customers who have discontinued GTE Mobilnet service within the last 90 days. Service-switchers are excluded: only new customers.
3	4813	2004	Vonage's VOIP internet calling service can save users money on calls and additional features. A regular home phone and number can be used to place calls via the Internet with a broadband connection. For $35 a month, users receive unlimited local and regional calls, plus 500 minutes of long distance. A $15 basic plan buys 500 minutes a month of local or long-distance calls. Voice mail, call forwarding, call waiting and three-way calling are free and international calls are cheap. Communication between two Vonage users is free. The adapter box can be moved to another location, even internationally, and be set up simply. Virtual phone numbers can cut costs for incoming callers. However, local 911 services will not be able to determine your location without a special set up and phone calls may be of a slightly poorer quality.
4	7514	1987	Hertz has a Hertz Corporate account Program. This free program offers Hertz Corporate Charge Cards (no finance or service charges) and competitive corporate rates. If you sign up now, you'll receive 20 Free upgrade coupons for your travelers, 20 free day portable phone coupons and 5% off special, low promotional rates on T-Birds and Crown Victorias.

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