Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / REDRESS A FAILURE BY THE COMPANY
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 4512 | 2002 | Travelers accustomed to travel vouchers handed out freely when a flight was canceled or overbooked may face a different picture. United Airlines offers a free domestic coach ticket instead of a dollar-amount voucher. |
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